Commercial Communication & Mass Culture

This course is based on mostly practical tasks. It is aimed at making the student analyse and think of the relations between media and commercial communication, and mass culture in a creative and critical way, as well as the way in which the advertising contents show and shape the social values. This is all about considering the role played by advertising, public relations and advertising in media communication, the diverse media formats and how all of them are part of and shape the culture worldwide.

It is tackled with topics such as: mass culture and cultural industries; relations between advertising, public relations, massive media and mass culture; advertising in massive media and mass culture; the advertising manifestations and the formats in mass culture; and the fan phenomenon in mass culture.